Welcome to Sports Obsession! Our obsession is providing the best selection of NCAA apparel, merchandise, and memorabilia for diehard fans.

With officially licensed team gear from Sports Obsession, everyone will see your Kentucky Wildcats pride. Everything on our site is hand selected to make the perfect gift for the Kentucky Wildcats fan in your life! Featuring Kentucky Wildcats hats, apparel, accessories and more. Show your style with the top brands you love. Sports Obsession wants to help you celebrate your favorite team in style. We Are UK! Go Wildcats!