Welcome to Sports Obsession! Our obsession is an ever-expanding variety of San Francisco 49ers apparel, merchandise, and memorabilia for diehard fans at our online shop.

With team gear from Sports Obsession, you’ll be one of the 49ers’ biggest fans. Everything in our selection is officially licensed and makes for the perfect gift for the San Francisco 49ers fan in your life—or for yourself! Featuring San Francisco 49ers hats, jerseys, shirts, hoodies, pajamas, collectibles and more. Show your style with top brands like Mitchell & Ness, 47 Brand, New Era, Fanatics and Starter. Sports Obsession wants you to be the best fan you can be. Go 49ers!!!